Serena’s work spans residential, academic, commercial, and conceptual projects, along with event styling and floral design. Whether designing a private home, a public space, or an event concept, she approaches each project with a focus on context, materiality, and thoughtful detail. Nature plays a central role in her practice—from the way light moves through a space to the seasonal rhythm of flowers—bringing softness, texture, and a sense of presence into every environment. Rooted in research and guided by narrative, she works across scales and spatial types, with a deep respect for how people live, gather, and experience space.

Serena Kassow Thaler is a designer and florist based in New York City. She works on a wide range of projects for commercial and residential clients, balancing refined skill with conceptual depth.

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